Brothers and Sisters Unveils TVC for LighterLife

“60% of the adult population in the UK are overweight, it was high time to puncture the quick-fix fantasy and put an end to celebrity endorsement.” Andy Fowler, Founder and ECD of Brothers and Sisters. 

 

LighterLife are launching their first TV campaign made by Brothers and Sisters this week. The 40” ad is a refreshingly honest weight-loss story which steers clear of traditional diet brand’s quick fixes. LighterLife, which has been on the market for over 20 years, champions a more holistic approach drawing from experience born from working with the obese. Their unique programme works with the mind as much as the body to achieve sustainable, life-changing weight-loss. The ad runs through January and February across terrestrial and satellite TV and includes a 20” edit.

 

 

Andy Fowler: “In the campaign we wanted to show a weight-loss journey telling a typical life story, including the ups and downs often experienced, honestly told using humour and warmth and illustrated with images seemingly taken from a personal timeline and avoiding any crass ‘before and after’ shots.” 

 

LighterLife is a pioneering weight loss and weight management programme that has been providing 20 years of life changing weight loss with a unique approach underpinned by three powerful dimensions - mind, body and support.  LighterLife provide weight loss by combining a personal development programme underpinned with a proven psychological approach informed by Cognitive Behavioural Therapy (CBT) and Transactional Analysis (TA) that focuses on what goes on in your head rather than in your mouth, with a very low calorie diet (VLCD) or low calorie diet (LCD) for weight loss, all of which is delivered in weekly small groups supported by qualified LighterLife Counsellors. After weight loss the weight management programme supports sustained weight-loss alongside the introduction of healthy lifestyle choices. LighterLife has helped over 250,000 people in the UK and Ireland change the way they think about food and achieve long term and life changing weight loss success. www.lighterlife.com

 

The film was written, produced and directed in-house by Brothers and Sisters.