Britvic Appoints Coolr as Social Agency of Record

Britvic has appointed Coolr as its new retained social agency following a competitive pitch. From May 2024, Coolr will be Britvic’s social agency of record with a broad remit covering all social media content and campaigns across the Britvic brands, including: Tango, Mathieu Teisseire, Aqua Libra, Robinsons, J2O, Fruit Shoot, and London Essence.

Coolr is tasked with bringing a social-first approach and will lean heavily into content, innovation and driving cultural relevance in equal measures. Social will be used to connect the brands to their audience in fresh ways that have never been done before.

Olivia Blairman, managing director at Coolr, said, “We’re very happy to be working with Britvic. The brands we are working with are a natural fit for Coolr and we have lots of creative ideas that we’re excited to bring to life!”

Callum Watt, head of digital marketing at Britvic commented, “We are really pleased to be partnering with Coolr on the next phase of our social journey. Throughout the pitch process we were very impressed by their team who demonstrated passion for our brands, creativity and exciting social first initiatives!”

Coolr are based in Farringdon, with their own production studio, as part of the agency’s expansion plan that has seen the team size grow to over 100 people.