British Fashion Council Goes for Somethin' Else

The full-service content agency, Somethin’ Else, has been appointed by the British Fashion Council to produce content from Britain’s only biannual menswear showcase, London Collections: Men (LC:M).

LC:M showcases the best of British design, from emerging talents and Savile Row to some of the world’s most renowned brands including Alexander McQueen, Burberry and Tom Ford to present their collections to an international fashion audience. Somethin’ Else will be creating content from catwalk shows, and fashion presentations at various London venues including Victoria House and the Old Sorting Office, and have been appointed to work with the British Fashion Council for LC:M events throughout 2014.

Marits Roberts, marketing manager, British Fashion Council commented “With Over 180 designers participating at London Collections: Men SS15 in shows, presentations & events this June promises to be bigger than ever before so we are thrilled that Somethin’ Else will be with us at every step to capture all the action.”

Mark Rivers, head of content for brands, Somethin’ Else, “We’re really proud to be working with the British Fashion Council, and can’t wait to help show off the best of British designers to the rest of the world."