Brickyard VFX Helps Mitsubishi Shatter Pretentiousness

Brickyard VFX recently teamed up with 180 L.A. and Tool of North America on Mitsubishi's 'Unpretentious' TV spots and accompanying Facebook app, promoting the newly redesigned 2013 Outlander Sport. Brickyard provided all visual effects work for the spots and app, which went live on September 3.

 

For the TV spots, Brickyard augmented shattering elements from the collisions (which were shot practically), and completed environmental modifications and extensive digital car repair. Brickyard’s Lead VFX Artist Mandy Sorenson and Producer Linda Jackson were on set during the two-day Mojave Desert shoot to supervise the shot choreography and capture HDRI imagery, ensuring that the live action elements would seamlessly integrate into the final spot. Brickyard artists also created a uniform look throughout with scene-to-scene colour correction, including full sky replacement in almost every shot.

Watch the spot below:

 

 

For the Facebook app, which identifies your most pretentious Facebook friends in a picture frame to be “smashed” by the Outlander, Brickyard focused on designing the frame’s customizable shatter elements in CG. Additionally, Brickyard animated CG dust plumes and other transitional elements. Brickyard’s work was incorporated into the app framework by Tool of North America’s Flash developers.

 

In addition to VFX, editorial was also all done at Brickyard by editor Lance Pereira. This “all under one roof” approach was key in facilitating tight collaboration throughout the post process and in expediting the project to deliver everything for the multi-platform project in merely two weeks.

 

“This project was definitely not your typical car job, and it was great fun teaming up with 180 L.A. and Tool of North America,” said Sorenson. “Everyone brought their A-game and just nailed the shoot – each collision was captured perfectly on the first take, and all the pieces of production came together smoothly.”

 

Credits

 

Agency: 180 L.A.

Executive Creative Director: William Gelner

Creative Director: Gavin Milner

Creative Director: Grant Holland

Copywriter: Kevin Steele

Art Director: Beth Fujiura

Head of Prod., Managing Partner: Peter Cline

Senior Producer: David Emery

Managing Partner: Mike Allen

Account Director: Sandy Song

Account Director: Cassie Jackson

Digital Producer: Christopher Neff

 

Production Company: Tool of North America

Director: Erich Joiner

DP: Mark Plummer

Managing Director/UPM: Brian Latt

Executive Digital Producer: Dustin Callif

Producer: Kelly Christensen

Producer Digital: Sasha Koehn

 

Visual Effects: Brickyard VFX, Santa Monica

Lead VFX Artist and On Set VFX Supervisor: Mandy Sorenson

Editor: Lance Pereira

Assistant Editor: Jeff Hayford

VFX Artist: Chris Sonia

VFX Artist: Evan Paras

VFX Artist: Narbeh Mardirossian

VFX Artist: Mike Ek

VFX Artist: Ashleigh Anderson

VFX Artist: Rohini Montenegro

VFX Artist: Johnathon Cormier

VFX Artist: Jason Bidwell

CG Artist: Kim Guedin

CG Artist: David Blumenfeld

Executive Producer: Jeff Blodgett

Producer: Linda Jackson

 

Mix: Eleven Sound

Audio Engineer: Scott Burns

Audio Assistant: AJ Murillo

Executive Producer: DJ Fox

 

Music: Mophonics

Creative Director: Steph Altman

Executive Producer: Michael Frick

Producer: Josh Marcy