Brandon’s Media Team Adds New Talent

Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Martin Montoya and Abbie Lutz to its media planning team. The new hires are joining an agency regularly recognized as a top advertising agency by Charlotte Business Journal and Clutch. Montoya and Lutz will produce action plans for clients’ advertising campaigns. They will select media platforms that best suit the client’s goals and produce financial plans, media plans, and forecasts.

The newest Media Planner, Martin Montoya, joins Brandon with more than five years of media buying and planning experience. Previously, he was a digital media strategist for clients such as Orangetheory Fitness, MoonPie, Big Lots, and Samsung. Montoya graduated from the University of Tennessee, Knoxville, with a degree in advertising.

Abbie Lutz is also joining Brandon as a media planner. Lutz is a veteran in the advertising industry. Her experience includes being an advertising representative, sales coordinator, and media buyer at major companies. She has managed advertising campaigns in the retail, financial services, publishing, consumer packaged goods, and radio industries. She graduated from Mount St. Joseph University with a degree in written communication.

“Our media planners really dive into data and research to put the pieces of the advertising puzzle together for our clients,” said Courtney Olbrich, Brandon’s media director. “Martin and Abbie’s extensive experience will be an asset toward ensuring our clients’ success.”