Brandon's Media Department Expands with Three New Hires

Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Talia Patterson, Rawan Elbadawy and Alyssa Baumbick to its media team. The new hires are joining an agency regularly recognised as a top advertising agency by Charlotte Business Journal and Clutch.

The newest media buyer, Talia Patterson, joins Brandon after two years at another agency as an account manager. In her previous role, she oversaw digital marketing campaigns for clients in events, consumer goods, outdoors, real estate, and non-profit organisations. She will negotiate with media outlets to acquire advertising space for print, radio, television, billboard, and online campaigns.

Rawan Elbadawy is one of the two media coordinators that Brandon has recently hired. Elbadawy joins the agency as a recent graduate of Coastal Carolina University. During her time in Myrtle Beach, Elbadawy was a marketing intern for Horry Telephone Cooperative (HTC), a long-time client of Brandon. While working with HTC, she learned the inner workings of Brandon’s strategy from a client perspective.

The other media coordinator, Alyssa Baumbick, is a recent graduate of The Ohio State University. She has several years of experience in marketing and sales in the health and wellness industry. As Media Coordinators, Elbadawy and Baumbick will be responsible for executing insertion orders and assembling weekly and monthly reporting for various media platforms, as well as assisting the rest of the media team with research help.

“It’s always exciting to add new talent to our team,” said Courtney Olbrich, media director at Brandon. “Our new team members are fast learners and have amazing mentors within the team to refer to as they grow their careers at Brandon.”