Brandon Strengthens Its Presence in the Pet Care Industry as AOR for Primal Pet Foods

Brandon, a leading integrated marketing agency specializing in brand strategy and consumer engagement, has been named Agency of Record for Primal Pet Foods, a pioneer in raw, whole-food nutrition for pets. Following a competitive pitch process, Primal Pet Foods selected Brandon to support its continued growth and expand awareness and engagement for its premium pet nutrition products.

As Agency of Record, Brandon will oversee brand strategy, creative, production, media planning and buying, social, influencer and email marketing, as well as website management, analytics, and SEO strategy. The partnership builds upon the agency’s existing relationship with Primal, which recently included leading a comprehensive redesign of PrimalPetFoods.com as part of a larger digital transformation initiative.

“The team at Brandon impressed us with their dedication, passion, and strategic expertise as they guided the digital transformation of our brand,” said Robert Lirtzman, marketing director at Primal Pet Foods. “From concept to execution, they captured the essence of our brand and brought it to life in an engaging, consumer-first way. We’re excited to expand our partnership and continue working together to elevate the Primal brand.”

Brandon’s first work as Agency of Record for Primal Pet Foods will launch in Q2 2025.

“Primal Pet Foods is a purpose-driven brand that is setting new standards in pet nutrition,” said Scott Brandon, CEO of Brandon. “At Brandon, many of us are devoted pet parents, so we deeply connect with Primal’s mission to provide pets with the highest quality nutrition. We look forward to helping drive continued growth for Primal and further innovating in the pet care space.”

Additionally, as part of the expanded partnership, Brandon will support Himalayan Pet Supply on a project basis, helping lead marketing strategy and creative concepting for the pioneer of the hard cheese chew category in the U.S.