Boxers Head to the Jaws of Death in Riyadh Season from Guy Ritchie

Guy Ritchie directs 'Touching Hands' for Riyadh Season 

Featuring Anthony Joshua and Daniel Dubois, ‘Touching Hands’ is a blazingly visceral film promoting their heavyweight title fight at Wembley on September 21st. Scored with a haunting take of the Neil Diamond and sporting fans’ anthem, Sweet Caroline, the film includes an extended cast of undercard boxers who will all be facing each other in the ring on the same night.

In the collaboration between RESET’s Guy Ritchie and BigTime Creative Shop, each boxer finds themselves in the jaws of death, on the metaphorical canvas, before they are resurrected to take deserved retribution on their assailants in the ring. Ritchie, who is renowned for his unique storytelling style and dynamic visual flair, has brought his trademark style to the commercial, capturing the intensity, grit, and spirit of competition that defines the sport of boxing.

Guy Ritchie says, “Hats off to Mohamed and Rayyan at BigTime Creative Shop. They are fearless when it comes to ideas. When you’re bold and not tethered to convention, exciting work is possible”.