Zoe Saldaña Celebrates Life’s Joie de Vivre in GREY GOOSE's Campaign

​GREY GOOSE, the quintessential French vodka, is proud to premiere 'GREY GOOSE Hôtel,' a new global campaign launching with a series of creative shorts starring Oscar-winning actor Zoe Saldaña. The films were brought to life by GREY GOOSE vodka’s newly awarded creative agency of record, BBH USA, in collaboration with director Martin Werner, director of photography Rodrigo Prieto and executive producers Laura Macauley and Jen Beitler. Together, GREY GOOSE and BBH USA crafted the campaign with a fresh perspective, delivering bold, yet playful storytelling in the creative. With this campaign, GREY GOOSE is calling on audiences to live as the French do: taking enjoyment into their own hands and savouring the good times, instead of obsessing over productivity, a focus that research shows is afflicting many in the US today.

“The opportunity to work with GREY GOOSE again after almost two decades has been such an amazing full circle moment, and I feel especially aligned with this campaign’s message of living in the present,” said Zoe Saldaña, “Working on ‘GREY GOOSE Hôtel’ has been the great reminder to stop fretting about being productive and start saying ‘yes’ to more moments that inspire joie de vivre.”

The Films

The campaign includes films set at the GREY GOOSE Hôtel, a destination that captures the mindset of a European holiday, a moment where people dress, eat and drink better and where time appears to be non-existent. In the premiere spot, a 30-second film titled 'Last-ish Call,' Zoe mischievously tiptoes across the hotel after the bar closes, quietly collecting cocktail essentials from the lobby and kitchen to help extend the good times together just a little bit longer. After all, 'last call' at the GREY GOOSE Hôtel is merely a suggestion.

In 'Not So Dry Martini Cocktail,' another 30-second spot debuting in mid-July, Zoe and friends are soaking up the sun beachside with GREY GOOSE cocktails when a sudden rainstorm threatens to spoil their fun. Not letting it ruin the moment, the group embraces and laughs off the weather, transforming their drinks into “not-so-dry" martini cocktails.

"At the heart of our new campaign is the GREY GOOSE Hôtel, a living expression of our belief that pleasure is essential," said Aleco Azqueta, GREY GOOSE global vice president of marketing. "Time is meant to be enjoyed, not just managed. When we’re always rushing, we miss the moments that truly matter. ‘Make Time Wait’ is our call to rediscover joy, not in what we check off our to-do list, but in what we truly take in."

The campaign will roll out across linear TV, online video and social media starting on June 12, and will air during thrilling moments this summer that embody the joie de vivre that this campaign is looking to inspire, including the NBA Finals, US Open Golf Championship, Wimbledon and the US Open Tennis Championship. Additional content, including behind-the-scenes looks at the making of the films and a demo from Zoe on her go-to summer cocktail--Le Zoé Spritz--will also be available on the brand’s Instagram channels (@greygoose).

All the details in the creative campaign were carefully selected to reflect the mindset of joie de vivre and indulgence that the GREY GOOSE Hôtel evokes, from the set in Lake Como, one of Europe’s premiere destinations, to the sophisticated yet playful outfits and the rich upbeat music.

The Experiences

Beyond the screen, consumers will be invited to 'check in' and experience the world of the GREY GOOSE Hôtel at rolling activations throughout the year.

To learn more about the “GREY GOOSE Hôtel,” follow @greygoose on Instagram and visit greygoose.com.

Le Zoé Spritz Recipe

• 1.5 oz GREY GOOSE® Vodka
• 1.5 oz Rosé Wine from Provence
• 1.5 oz Perrier® Sparkling Water
• 3 oz Strawberry Juice
• .5 oz Fresh Lemon Juice
• Sliced Strawberries
• Blueberries
• 1 Sprig of Thyme

Method: In a wine glass, add GREY GOOSE, rosé wine, Perrier, strawberry juice and fresh lemon juice over cubed ice and stir gently. Garnish with sliced strawberries, blueberries and sprig of fresh thyme.