Born Licensing’s 30-Minute Character Showcase – How to Work with the Fictional Stars

Born Licensing is the advertising industry’s only talent agency for fictional stars representing the likes of Barbie, the Cookie Monster, Teenage Mutant Ninja Turtles, RoboCop, SpongeBob SquarePants, Snoopy, and thousands more. This gives us special access to a very exclusive and notoriously hard-to-reach circle of pop culture icons.

To celebrate the launch of our Call My Agent ad campaign, for a limited time only, Born Licensing is offering a free 30-minute Character Showcase exclusively for industry Creatives who want to get a behind-the-scenes look into this exclusive world, and learn how to work with their favourite fictional characters.

As agent to the fictional stars Born Licensing has a unique insight into what it’s like to work with the crème-de-la-crème of Hollywood fictional talent.

Whilst there are some general do’s and don’ts for working with fictional talent, the expectations in terms of license fees, creative parameters, and timings, can vary hugely depending on the individual character and Rights Holder. Born Licensing’s 30-minute Character Showcase introduces Creatives to some of the most in-demand fictional stars on our roster divulging ‘behind-the-scenes’ insights about what it’s like to work with these iconic characters from pop culture. The session is aimed at inspiring Creatives to work with their favourite fictional stars, whilst giving them an understanding of how varied the creative considerations can be depending on the character. 

As experts for licensing in advertising, we make creative campaign visions possible by securing the licensing required. 

Working closely with some of the world’s best creative agencies, including BBDO, DDB, McCann, Saatchi & Saatchi, and VCCP, we provide the licensing needed to bring their extraordinary campaigns to life. We also represent many of the biggest entertainment Rights Holders including MGM, Paramount, Hasbro, Mattel, Sesame Workshop, Penguin, The Smurfs, Tetris, Universal Studios, Cloudco Entertainment, Peanuts, Angry Birds, Atari, King Features, and Miraculous. So, whether it’s a much-loved character that will instantly capture attention or a short clip that adds entertainment value to a campaign, this showcase will help creatives understand how their creative aspirations can come to life. Some of our most famous work includes…

• ASDA x Elf by Havas
• MoneySuperMarket x Masters of the Universe by Mother
• British Airways x Winnie the Pooh by Ogilvy
• Direct Line x Optimus Prime, Bumblebee, Teenage Mutant Ninja Turtles, RoboCop, and Marvel Studios’ King Valkyrie
• Facebook x Rocky by Wieden+Kennedy 
• GEICO x Angry Birds by The Martin Agency 

Contact here to book in a free session for Creative teams.