Born Licensing Launches Online Character Roster

Born Licensing represents thousands of fictional stars from a range of Rights Holders including Barbie, Rocky, the Cookie Monster, SpongeBob SquarePants, Power Rangers, Peter Rabbit, Ladybug, Snoopy, Care Bears, The Smurfs, Angry Birds, and many more. To coincide with the ‘Call My Agent’ campaign Born Licensing has launched a new Online Character Roster where industry creatives can explore a roster of fictional talent to find the perfect lead for their next campaign.

Whether you’re looking for a villain, superhero, cyborg, or a talking animal – the broad range of fictional talent on Born Licensing’s roster means there is the perfect star for every brief and every message.

Born Licensing's Online Character Roster has various filters available, which will help narrowing down your creative ideas and find the most suitable fictional star to feature in your advertising campaigns.

Using the Category function, users can quickly explore and shortlist a huge variety of characters from different Rights Holders: whether it’s animals, children, adults, or a specific property, Born Licensing have the right fictional star who can’t wait to work with you! All the characters it represents have their unique style and features, and the Online Character Roster is a useful tool to see them all together and choose the perfect one for the campaign you’re working on.

The Character Trait function allows to easily search for characters based on their most distinctive traits. Born Licensing often get briefs where the client is looking for a villainous, evil character: the Online Character Roster can be a useful tool to brainstorm ideas and immediately see what characters are available for each given trait.

Each fictional star comes with a Character Overview section, which gives some biographical facts about the character, and an About Property section, which informs about the success and history of the properties we represent. Born Licensing also included some of its characters’ Likes, Dislikes and Favourite Phrases, as they often work perfectly with certain briefs. Finally, you can also take a look at some of the previous advertising work that our fictional talents have starred in.

As agent to the fictional stars Born Licensing manages the licensing process from start to finish including reach out, negotiations, releasing assets, and managing the resource-heavy approval process – without charging any clearance fees to advertising agencies or their clients. Unlike typical clearance companies, Born Licensing has the same business model as a talent agency which means they’re paid by the talent/rights holders rather than the advertising agency.