Born Agency Tapped for Yo-Chi Brand Refresh and Strategy

Creative agency Born has been appointed by fast-growing frozen yogurt brand Yo-Chi to lead its brand story, strategy and upcoming brand refresh.

The appointment signals an exciting new chapter for Yo-Chi, which has cultivated a loyal following across Australia thanks to its unique in-store experience, quality ingredients and community-centric culture.

Born will now partner with Yo-Chi to sharpen the brand’s strategic foundations and creative expression, helping set the stage for its continued growth. The project will include developing a cohesive brand narrative, refining Yo-Chi’s positioning, and evolving the visual identity across multiple touchpoints.

Oliver Allis, brand director at Yo-Chi, said, “We’re so excited to be working with Born. From the very first conversation, they truly listened and understood what we are about, and our vision. What they delivered exceeded our expectations and brought a new level of clarity and creativity to the Yo-Chi brand. We can’t wait to see what we create together next.”

David Coupland, co-founder and head of strategy at Born, added, “We’ve been big fans (and incredibly regular customers) of Yo-Chi for a while now, so being entrusted with this next stage of their brand journey is a huge honour. Working with Oliver and the team has been inspiring — there’s real ambition, care and originality behind the brand, and we’re thrilled to help bring that story to life.”