8th Wonder - We make things worth noticing
8th Wonder came to us ready for a rebrand to match their bold ambition. From the first meeting, it was clear that they were curious about many things—people, places, art, form, structure, design, and movement. They brought this fascination into how they shaped places. It clicked for us: they create amazing work by noticing what others miss. Because this is a collective that, much like the wonders of the world, sets out to leave a lasting impression. The proposition drove the new visual and verbal identity—built around the notion of unveiling each project as the ‘8th wonder’. The end result is clear, impactful, and built to make people stop and wonder.
Born was created on the belief brands are the great storytellers of our time, and that every aspect of your 'brand', of how you show up in the world, is a story you’re telling. The design of your logo, the story you tell staff to create culture, the story of your leadership, of your people, your campaigns, your purpose, your values, how you give back, they are the stories of you.
