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Boots Launches Multi-Year Sponsorship of Heart Breakfast with Jamie Theakston and Amanda Holden

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As part of the sponsorship deal, Boots will have access to Global’s outdoor estate

Boots Launches Multi-Year Sponsorship of Heart Breakfast with Jamie Theakston and Amanda Holden

Boots, the UK’s leading health and beauty retailer, has been announced as the brand-new sponsor of Heart Breakfast with Jamie Theakston and Amanda Holden as part of a long-term partnership with Global, the media and entertainment group. 

Heart Breakfast with Jamie Theakston and Amanda Holden entertains 3.9m listeners every week and Boots will be the headline sponsor until 2025.

Boots is also the first brand to sponsor Heart’s newly launched breakfast show in Scotland - Heart Breakfast with Des Clarke & Jennifer Reoch.

As part of the sponsorship deal, Boots will have access to Global’s outdoor estate, its portfolio of chart-topping podcasts and digital audio available through DAX. 

To amplify the live radio activity, Boots will also feature on Heart’s website, on Global Player, and on Heart’s much-loved social media on Instagram, TikTok, Twitter and Facebook reaching 9.7 million fans.

All this week Jamie and Amanda will be asking listeners to share a significant life event they have coming up this year and why that moment is going to be so important to them, live on air - perhaps a wedding, a birth, a big family holiday or milestone birthday. Boots will be surprising those listeners with a specially selected prize to help supersize that big event. They’ll also be giving away free beauty gift bags.

Pete Markey, chief marketing officer, Boots said: “The Heart Breakfast Show is the perfect partner for Boots. Its audience is closely aligned to the core Boots customer, so it is the ideal platform to demonstrate how Boots is there for everyone, at every stage of their life. We are looking forward to being able to showcase our extensive range of health and beauty products, services and expertise to the millions of listeners that tune in each morning, as they prepare for their day ahead.”

Katie Bowden, Director of Commercial for Audio at Global said: “I’m thrilled to welcome Boots as the new sponsor of Heart Breakfast with Jamie and Amanda. As the UK's biggest commercial breakfast radio show, it’s the perfect feel-good platform to connect with a massive audience of loyal and engaged listeners. I’m also delighted that Boots will be joining Des and Jennifer as they welcome listeners to their brand-new Heart Breakfast show in Scotland. We’re all looking forward to working with Boots to create an exciting and impactful partnership.”

The deal was brokered by media agency EssenceMediacom, part of GroupM and WPP. 

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Categories: Retail and Restaurants , Retail Stores

Global, Mon, 15 May 2023 09:34:00 GMT