senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Boost Mobile Has the Perfect Hand Model for iPhone 16 Launch

19/09/2024
Advertising Agency
Boulder, USA
169
Share
Cast of characters return in latest spot from WorkInProgress and director Jonathan Krisel

Boost Mobile kicks off new national TV campaign to celebrate iPhone 16 launch.

Created by AOR WorkInProgress and directed by Jonathan Krisel, writer and director of Portlandia, Boost Mobile's new iPhone TV ad brings back the core cast of characters from the We Built a Network campaign which Boost Mobile launched as a part of its recent rebrand in July. The spot encourages customers to switch from their current carrier to Boost Mobile by highlighting the key differentiator: unlike other carriers, Boost Mobile doesn’t require a trade-in on any of their iPhone 16 plans or promotions. 

The new campaign is a big deal for Boost Mobile which is quickly becoming the new challenger brand in mobile, challenging AT&T, T-Mobile, and Verizon by delivering consumers the best value on iPhone in the industry.

“Our recurring cast of Boost Mobile employees are thrilled about the iPhone 16 launch,” said Matt Talbot, co-founder and chief creative officer of WorkInProgress. “One of our cast members even makes their debut as a hand model in the spot - just one example of how we’re creating memorable differentiation.”

"This campaign reflects the bold moves we're making as a challenger brand," said Sean Lee. "It brings to life the incredible value Boost Mobile delivers to consumers in a way that’s both relatable and unexpected - just like our iPhone offers, which provide the best value in the industry today."

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from WorkInProgress
No Trade In
Boost Mobile
19/09/2024
12
0
Impress Me
Domino's
20/08/2024
5
0
Topping Distribution
Domino's
20/08/2024
3
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0