Booking.com Checks in to Capital Drivetime to Inspire Listeners’ Next Adventure

Booking.com, the world’s leading digital travel platform, and Capital, the UK’s no.1 hit music brand, have announced a major partnership that will see Booking.com sponsor Capital’s popular Drivetime show. The multi-platform campaign is designed to inspire millions of listeners to embark on their next travel adventure.

Capital Drivetime is a weekday radio show airing from 4-7pm on Capital across the UK, reaching 2.9 million listeners weekly. It features the biggest names in music and entertainment and targets a desirable demographic for advertisers, offering high engagement during the prime commute home time slot.

The partnership will see Booking.com connecting with Capital listeners through a series of engaging on-air features tailored to both regional and national audiences. The partnership extends beyond the airwaves with exclusive competitions offering listeners the chance to win incredible travel experiences, as well as original content across the station’s digital and social media channels, including Capital’s TikTok account which, with over 2 million followers, is the most followed radio brand in the world.

Ryan Pearson, Booking.com regional manager commented, “We are thrilled to partner with Capital Drivetime and connect with the nation during their commute home. At Booking.com, we believe in helping everyone experience the world. This partnership enables us to inspire listeners with exciting travel possibilities for their next adventure—whether it’s a weekend getaway or a dream vacation.”

Katie Bowden, managing director, Commercial Audio at Global, said, “I’m delighted to welcome Booking.com as a new partner of Capital. With its massive audience and highly engaged listeners, it is a fantastic platform to inspire people to book their next adventure. Starting in January is perfect timing as so many people are thinking about their next trip and we’ll be following up with exciting activations across the year.”

Ross Minton, head of partnerships at Mindshare UK - who brokered and managed the deal, added, “We're so excited to have enabled this partnership, connecting Booking.com with Capital Drivetime. It’s a fantastic opportunity for Booking.com to leverage the station’s national reach. By working with Capital presenters, we can create authentic and engaging content that resonates with listeners on a personal level, inspiring their next getaway."