BLOKE Unleashes Johnny Debt For Debt Cutter

Latest statistics show that Australian credit card borrowing reached an astounding 27 billion dollars in December alone. Interest repayable will amount to millions more and many people will find themselves still paying off their debt next Christmas.

Debt Cutter and Sydney creative agency BLOKE have stepped in to deliver a message that there is a simpler way to cut back on mounting debt repayments with some help from Johnny Debt. In a cluttered market, Debt Cutter are focused on helping people get back on their feet and will stand by them every step of the way.

Johnny Debt is an everyday Aussie who has got himself into financial trouble. “It can happen to anyone”, explained BLOKE creative partner, Mike O’Rourke. “A few things go wrong and suddenly you’re paying one credit card off with another. Johnny’s character allows us to show empathy, and a real understanding of what they’re going through.”

“It’s important for people caught with debt issues to know that there is help available,” explained Tara Hawkins, director of marketing at Debt Cutter. “Debt stress is a common problem, it is however entirely manageable. The team at BLOKE have really delivered and we are thrilled with result.”

The fully integrated lead generation campaign sees Johnny Debt on DRTV, in cinemas, on bus backs, in print, on web banners and soon to be highlighted on the newly redesigned Debt Cutter website.