Black Label's Racy Rebellion for Agent Provocateur

Whitehouse Post Editor Gareth McEwen stitched a racy story of rebellion together in Insurrection, a nearly 4:00 promo for luxury lingerie brand Agent Provocateur. Presented with raw film from Black Label Director and celebrated indie auteur John Cameron-Mitchell (Hedwig and the Angry Inch, Shortbus), McEwen worked direct to client to craft a sexy story that shows fed up, overworked, and overdone fashion models revolting against their runway master and bolting to freedom.

“Agent Provocateur has a very distinct brand image, and they wanted a bold film that would reflect that,” notes McEwen. “We had a great collaboration and came up with something that did them justice in a fun way.”

Credits

Brand: Agent Provocateur
Spot Title: “Insurrection”

Agency: Agent Provocateur

Production Company: Black Label
Director: John Cameron-Mitchell

Editorial: Whitehouse Post
Producer: Leanne Adams
Editor: Gareth McEwen