Big Sync Music Introduces Maverick Sabre & LORYN at Live Music Showcase

The accomplished and highly respected artist Maverick Sabre and emerging artist LORYN recently graced the stage for Big Sync’s third live music showcase of 2019.

The original and iconic BBC Television HQ, now a private members’ club from Soho House, was once again the perfect setting for Big Sync’s exclusive showcase, in partnership with SONY/ATV Music Publishing and Soho House Group.

The room was packed as the VIP audience of Big Sync’s clients, partners and brands jostled for a view of Maverick Sabre, the London born, Irish raised singer, songwriter whose first album reached number 2 in the UK charts in 2012 and earned him a BRIT nomination.

Maverick, back on the scene with his third album, ‘When I Wake Up’, visibly moved the crowd with an acoustic, stripped back set of tracks from his last three albums including ‘I Need’, ‘Her Grace’ and ‘Drifting’. The instrumental of ‘Drifting’ features as the soundtrack to this short film we made about the night:

If eyes turned away from Maverick’s soulful performance for a second, they might have caught a glimpse of 2018 BRIT winning, fellow singer songwriter, Jorja Smith, who features on ‘When I Wake Up’ and who was there keeping a low profile while watching her friend’s performance.

Supporting Maverick was new artist, LORYN, who recently collaborated with Rudimental on the official soundtrack to the 2019 Men’s Cricket World Cup with a song called ‘Stand By’. Her powerful voice, combined with a blend of both acoustic and electronic sounds blew the crowd away. ‘Sirens’ was the stand out track of her set in which she sang ‘Stand By’ but also included fresh tracks like ‘Something New’.

This year Big Sync has also partnered with Universal and BMG Music Publishing to showcase artists such as L Devine, HÆLOS, Rukhsana Merrise, Tommy Ashby, Rinngs and Allman Brown.

Dominic Caisley, CEO and co-founder of Big Sync (pictured above welcoming guests) said: “Our showcases are all about catching up with our clients, brands and creative agencies while introducing them to new music from rising talent as well as established artists. This was our second showcase at White City House and again it was a brilliant night and our most packed showcase so far. Our guests loved it so much we’ll be sending out invites to the next event very soon. I’d like to thank our partners SONY/ATV Music Publishing and Soho House Group in helping to make the event possible. And of course, thanks to our guests for joining us!”