Big Data Is Watching In Web Video Series “L1ZY” Ahead Of Third Album Release

Paranoid pop music group BIG DATA has released a series of web shorts amplifying a modern advent of artificial intelligence: his upgraded forthcoming album BIG DATA 3.0.

BIG DATA and directing team GHOST + COW (John Carlucci and Brandon LaGanke) directed and co-wrote the shorts, edited by Geordie Anderson, with sound design and mix by Sonic Union’s Brian Goodheart.

 A parody of the uptick of modern smart home devices, the clips introduce “L1ZY,” an AI assistant capable of learning anything and everything--including a handful of things it shouldn’t. Running ‘BIG DATA 3.0,’ the darkly satirical tool (akin to “Black Mirror” themes) seamlessly syncs with a suburban family’s various schedules, needs and wishes, until L1ZY’s gentle instructions take sinister turns. It isn’t long before the household finds themselves overtaken by BIG DATA 3.0, L1ZY gradually fulfilling their needs until AI consumes them entirely.