BETC’s Philharmonie de Paris Campaign is a Symphony of Food and Music
Violins meet ice cream in ‘No Limits to Music’
In January 2015 the Philharmonie de Paris opened its doors, hosting the Orchestra of Paris and symphonies from around the world, as well as musicians of all backgrounds, delivering a plethora of musical discoveries.
Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people.
The institution is hoping to tear down barriers between different musical styles and their audiences. With exceptional acoustics, international programming, new types of concerts and interactive workshops, it promises to lure in even the most demanding of music-lovers, not to mention amateurs and families alike.
Under the tagline ‘No Limits to Music’, BETC Paris has created three appetising visuals with a colourful pop aesthetic. The eye-popping visuals with their mixed references to food and music have a clear message - come and devour music at the Philharmonie de Paris.
How about crispy piano keys in a chip box, spaghetti cable jacks or a mouth-watering ball of creamy violin ice-cream?
Philharmonie de Paris
Francis De Ligt, Nathalie Dupont
Nicolas Prado, Audrey Coffignot (Asst.)
Chief Creative Officer:
Paul & Martin
Sports and leisure