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Creative

BETC’s Philharmonie de Paris Campaign is a Symphony of Food and Music

Violins meet ice cream in ‘No Limits to Music’

BETC’s Philharmonie de Paris Campaign is a Symphony of Food and Music

In January 2015 the Philharmonie de Paris opened its doors, hosting the Orchestra of Paris and symphonies from around the world, as well as musicians of all backgrounds, delivering a plethora of musical discoveries.

Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people. 

The institution is hoping to tear down barriers between different musical styles and their audiences. With exceptional acoustics, international programming, new types of concerts and interactive workshops, it promises to lure in even the most demanding of music-lovers, not to mention amateurs and families alike.


Under the tagline ‘No Limits to Music’, BETC Paris has created three appetising visuals with a colourful pop aesthetic. The eye-popping visuals with their mixed references to food and music have a clear message - come and devour music at the Philharmonie de Paris. 

How about crispy piano keys in a chip box, spaghetti cable jacks or a mouth-watering ball of creamy violin ice-cream?



Advertiser

Brand: Philharmonie de Paris

Creative Agency

Traffic : Elise Herfort

Producer: Florence Douaud

Photographer: Paul & Martin

Creative Director: Francis De Ligt, Nathalie Dupont

Creative Agency: BETC

Copywriter: Clara Lafuente

Chief Creative Officer: Rémi Babinet

Art Director: Nicolas Prado, Audrey Coffignot (Asst.)

Art Buyer: Christine Lefers

Category: Music , Sports and leisure

Genre: Photography , Print