BETC Paris Boogies for Just Dance 4

Just Dance was released for the WiiTM in 2009, creating a new genre: the dance game everyone could play.With three main titles (Just Dance, Just Dance 2 and Just Dance 3), together with other releases such as Just Dance Kids, the Just Dance brand has become a worldwide phenomenon, achieving sales of over 30 million.

 

To mark the launch of Just Dance 4, Ubisoft, with its advertising agency BETC, has decided to create a strong brand territory with a unique identity.

 

The campaign will be deployed across all of Europe, and consists of twin approaches based on TV and digital media. The film begins with a bunch of youngsters getting ready for a party, and then takes on a music video feel as soon as the lights go out. The fun begins in a brightly coloured pop world, with the game’s dance coaches characters start to meld with reality. The goal is to create a brand image that focuses on celebration, creating a context in which stylish teenagers can party with their friends.

 

Check the spot out here.

 

FILM

COUNTRIES France, Spain, Italy, UK,

Australia

CLIENT UBISOFT

Client: Ubisoft

Client Management: Guillaume Carmona, Clement Prevosto, Sophie Blandin

Agency: BETC

Agency Management: Jean-Charles Caboche, Tiphaine Du Plessis, Damien Clanet, Emilie Grimaldi

Creative Director: Stephane Xiberras

Art Director: Benjamin Le Breton

Assistant Art Director: Gregory Pierrain

Copywriter: Arnaud Assouline

TV Producer: Michel Teicher, Elodie Andurand

Music Production: Gum

Production Company: Rita Films

Director: Sophie Gateau

Media Strategy Planner: Clarisse Lacarrau