Bensons for Beds Selects krow Group to Oversee Creative and Strategic Communications

Bensons for Beds, the leading UK bed and mattress retailer has appointed krow Group as its new lead creative agency following a thorough pitch process. The incumbent was VCCP.

krow Group has been chosen to spearhead Bensons for Beds' entire communications strategy, from creative ideation to campaign activation. The agency's remit is to craft a fresh brand proposition and campaign for the brand.

The partnership started in July with the first campaign due to launch at the end of the year.

Lisa Richards, head of marketing at Bensons for Beds comments, “We’re excited to begin our relationship with krow Group and work with them to continue to gain share of voice and cut through in a crowded market. The agency has an impressive track record of successful campaigns and we look forward to them bringing their creative expertise to our comms.”

Blake Armstrong, group managing director at krow Group comments, “Bensons for Beds is an iconic name in British retail, and we’re delighted to be working together as they embark on this brand evolution journey. We can’t wait to leverage our expertise in strategy and creative to propel them towards their ambitious goals.”