Sony Interactive Entertainment has debuted its latest star-studded spot devoted to God of War Ragnarök, the latest instalment in the God of War video game franchise. The new campaign was created by agency MOCEAN.

In 'All Parents Can Relate', a Kratos-inspired Ben Stiller leads a group parent-child session with LeBron and Bronny James, John and Ella Travolta, and his own son Quin. We find ourselves in a fire-lit, God of War-themed study, where Ben Stiller listens attentively as LeBron James and John Travolta are trying to find common ground with their children. From Quin’s moping to Ella criticising her dad’s actions in public to Bronny rather playing against his dad than with him, it’s challenging for parents to earn the respect of their kids, even if they are the God of War. 

The God of War Ragnarök spot features the struggles all parents battle through to become better guardians. Whether they’re embarrassing their child by spilling salsa on their loin cloth or preparing them for a prophesied epic battle between Gods and heroes, we all have to slay our demons, just like Kratos and Atreus would.

“‘All Parents Can Relate’ is playfully irreverent, which represents a core tenet of the PlayStation brand,” said Eric Lempel, SVP, global head of marketing, Sony Interactive Entertainment. “Ben Stiller dressed up as Kratos, a surprising mix of iconic talent, perfect comedic timing, and the reactions from the kids – all of these elements work together to produce a piece of creative that is unconventional, unexpected, and uniquely PlayStation.”