Ben Hewitt Joins dentsu as Chief Commercial Officer, Media Products

dentsu has announced the appointment of Ben Hewitt as chief commercial officer, media products. 

In this new role for the agency, Ben will be responsible for overseeing the commercial strategy of dentsu’s data-driven, technology-enabled audience platform, Merkury, to drive value for dentsu and its clients. He will dual-report to Sean Reardon, CEO of dentsu’s Media practice in the Americas, and Shirli Zelcer, global chief data and technology officer. 

Ben has an impressive career history that has focused on solving complex business problems with a client-centric approach. He joins the agency from Publicis Groupe, where he most recently served as president, groupe technology and data solutions and played a critical role in spearheading collaboration among the media organisation, Epsilon, and Sapient to develop innovative growth strategies for clients. 

Sean Reardon, CEO, dentsu Media Practice - Americas said, “We are thrilled Ben is joining the team to further enhance the value we are able to unlock for clients with our Merkury product suite. Ben brings unrivalled industry experience to the role, with a career history rooted in driving success through data and technology solutions. He will be a critical player for dentsu as we continue to accelerate our Merkury for Media offering.” 

Ben Hewitt, chief commercial officer, Media Products said, "I've always been driven by helping clients crack their toughest business challenges and stay ahead of the curve. I have a passion for building solutions that give brands a winning edge, and I'm incredibly excited to bring this to my role as chief commercial officer at dentsu, to help deliver innovative ideas and solutions for clients in a way that both excites them and identifies new growth opportunities."