Bellevue University Names Tombras Creative and Media Agency of Record

Independent advertising agency Tombras announced today that it has been selected as agency of record (AOR) to provide full service data, media and creative services for Bellevue University, a non-profit university currently serving over 18,000 students.

Bellevue University is looking to increase consideration for the brand and its offerings among working adults and in turn increase total student enrolment over the next five years. The scope of the AOR partnership includes data strategy, media (media buying and planning, SEO, marketing funnel curation, media testing, etc.) and creative services where Tombras will develop a new creative platform and corresponding campaigns that will launch later this year. The effort aims to help drive Bellevue University’s growth ambitions and differentiate it from others in a cluttered category by focusing on the institution’s unique ability to help students find success with higher education.

“Bellevue University has always been committed to innovation that puts students first. Through this new partnership, we are confident we will be able to reach, connect with and support working adults from all walks of life in their pursuit of a better life,” said Bellevue University president Mary Hawkins.

“The world has fundamentally shifted and enhanced consumer expectations are squarely hitting higher education. Prospective students are looking for relevant, highly valuable, dynamic and flexible learning experiences that propel their career growth and earning potential forward,” said Julia Doria, vice president of growth marketing. “We’re thrilled to be partnering with the Tombras team in this important pursuit.”

Tombras’ mission of Connecting Data + Creativity for Business Results and its experience in the higher education space makes it an ideal strategic partner for Bellevue University. The agency’s data-based approach and creative media capabilities will be a key driver in balancing brand building with enrolment goals.

In addition to creative and media duties, Tombras will collaborate with Bellevue University to develop a co-branded curriculum for aspiring marketing professionals. With Tombras’ expertise in the space, the agency is going further into the classroom to help create a quality learning experience for the next generation of marketers.

“As a family-owned, independent agency that’s grown to nearly 500 people in the last 70 years, Tombras loves working with ambitious organizations, like Bellevue University,” said Tombras president Dooley Tombras. “Our proven track record of seamlessly merging world-class performance marketing with strategic brand building puts us in a unique position to help Bellevue attain its growth goals. We will tap into our data-driven insights and cutting-edge creative strategies to not only foster increased student enrolment, but also shine an even brighter light on the university’s distinctive strengths.”

Tombras was awarded the AOR relationship following a consultant-led review, initially facilitated by JLB + Partners.