Behr Paint Company Selects Deutsch as Creative Agency of Record

Deutsch today announced that it has been named creative agency of record for Behr Paint Company a Santa Ana, Calif.-based company, one of the largest manufacturers of paints, primers, decorative finishes, stains and surface preparation products. Following a competitive review, Deutsch’s scope of work will include business intelligence, strategy, creative, digital and production.

“Our industry and the way people shop for paint is ever-evolving and we continue to explore fresh avenues for inspiring do-it-yourselfers, designers and professional painters,” said Jodi Allen, chief marketing officer at Behr Paint Company. “Deutsch brings tremendous energy for our brand and we look forward to kicking off our partnership with a new campaign next year.”

Behr Paint is a go-to brand for DIYers, professionals, architects and designers, sold exclusively at The Home Depot stores nationwide. Established in 1947, the brand is known for its commitment to quality, innovation and value, and for creating tools that simplify the color selection and painting experience.

“For years, Behr Paint Company has unleashed creativity for all kinds of painters, and it’s their commitment to quality and innovation that keeps consumers coming back,” said Kim Getty, president of Deutsch’s Los Angeles office. “With creativity at the forefront of their business and ours, we couldn't have been a tighter fit. This partnership presents an incredible creative opportunity for us and we can’t wait to take the brand forward into the next decade.”