BCW Introduces Cognitive AI Solution against Weaponised Information

BCW, the leading global communications agency, announced today that it has entered into an exclusive partnership with Limbik, a top information defence technology company rooted in cognitive artificial intelligence (AI), to provide clients with advanced identification and mitigation solutions against weaponised information. The first offering from the partnership is BCW Decipher powered by Limbik to help clients anticipate and dismantle message threats in today’s post-factual environment. 

“The team at Limbik has developed a truly groundbreaking cognitive AI platform to determine the believability, virality, foreign influence and potential for impact of emerging narratives,” said Chad Latz, global chief innovation officer, BCW. “Together, we offer an exceptional one-two punch for clients around the world with Decipher thanks to Limbik’s ability to predict, source and assess potentially damaging content coupled with BCW’s world-class expertise in crisis counsel and corporate reputation management. In today’s world, this is a must-have service as weaponised information – whether from foreign actors, adversaries, disgruntled individuals or generative AI – can have a debilitating impact on an organisation’s reputation, stock price and indeed, ability to function.” 

BCW Decipher powered by Limbik works by integrating message-level believability classification and predictive virality indicators. The result is a robust framework for evaluating the potential impact of different types of content across defined audience segments that is based on observable, repeatable data. Determining an audience’s level of commitment to a particular topic and artefact believability to the platform can make predictions about future impact.

“There are a lot of analytics solutions, but companies, organisations, and even governments around the world still struggle to identify disinformation, a threat that only grows with generative AI,” said Zach Schwitzky, CEO and co-founder of Limbik. “Our cognitive AI platform predicts the believability of a narrative and if its likely to drive action – the two most important metrics when considering impact to your business or brand. This partnership with BCW, and its capacity to use our data solution to launch communications efforts to protect brands, is game-changing in terms of building organisational resilience. BCW Decipher powered by Limbik combines sourcing and assessing the potential for damage with industry-leading crisis preparedness and mitigation communications solutions. Together, we can help clients stop weaponised information from disrupting a business.” 

In February 2023, BCW launched BCW Navigate, an advisory service led by a multidisciplinary team of experts who support C-suite clients on all aspects of using artificial intelligence – from the regulatory to the ethical and the wider public conversation.