There are days when we all need a “coffee shot” because it’s hard to maintain high levels of energy throughout the day. The spot divides people into two groups: Those who naturally have high adrenaline levels due to their jobs/roles/situations – and all the rest. Natural adrenaline-producing people are characters such are as a ping pong judge in Seoul, a Leningrad circus cannon man or a plumber in a Bogota. They probably don’t need a coffee shot. The “normal” rest of us, on the other hand, could definitely use a coffee shot once in a while.
Coffee Shot – Wakes You Up!
Credits
Agency: BBR Saatchi & Saatchi, Israel
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Art Director: Ale Feldman
Copywriter: Lior Shoham
VP Production: Dorit Gvili
Producer: Odelia Nachmias
VP Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Chen Halpern
VP Strategic Planning: Shai Nissenboim
Planner: Gilad Kremer
Traffic: Roniot Doanis
Director: Yoram Ever Hadani
Production Company: Mula
Post Production: Broadcast