BBH & Stink on Captain Ice for Vigorsol

BBH has created Captain Ice - the unlikely hero who believes he has the power to defeat a huge fire breathing lava monster. Unwittingly, Captain Ice’s first attempt to extinguish the monster with his icy breath fails spectacularly, requiring him to look for backup. He finds it in a supermarket in the form of Air Action Vigorsol, but only after a few trials & tribulations trying to get to it. In the end he eats the gum, blows out the monster, but doesn’t quite get the girl.

 

Creative Credits

Client name and title: Marco Seregni, Marketing Director Italy

BBH Creative Team: Felipe Guimaraes & Lambros Charalambous

BBH Creative Director: Marc Hatfield

BBH Producer: Natalie Parish

BBH Assistant Producer: Katie Burkes

BBH Strategic Business Lead: Richard Lawson

BBH Strategist: Ben Shaw

BBH Team Director: Tom Woodhead

BBH Team Manager: Leo Sloley

 

Production Company: Stink

Director: Rafael Lopez Saubidet

Producer: Debbie Ninnis

DoP: Ray Coates

Editor: Andy McGraw @ Stitch

VFX: MPC

VFX Producer: Chris Allen

VFX Supervisor: Richard Mckeand and Anthony Bloor

Grade: George K

Sound Design: Sam Ashwell @ 750mph

Sound Mixing: Sam Ashwell @ 750mph

 

 

Exposure (where is this work running, country and media type): 

First air date: 11 March 2013

Media: 60”, 45”, 30”, 20”, 18", 15", 10", 7", and 5" TV

Territories: Italy

Media booked by Selection S.R.L. Milano