BBH Singapore Shines at Campaign Agency of the Year Awards: Southeast Asia

BBH Singapore has had a stand-out night at this year’s Campaign Agency of the Year Awards: Southeast Asia, winning in six of the most coveted categories such as Creative Agency of the Year, Best Culture, Ad Campaign of the Year and Brand Experience Agency of the Year.

Recognition for BBH Singapore’s creative achievements, under chief creative officer Sascha Kuntze, chief strategy officer Chris Chalk, and managing director Sid Tuli’s leadership, further reinforces the success of the agency’s shift to being a global agency based in Singapore. The diversity of the client base and a commitment to work that is unlike traditional advertising has delivered award-winning campaigns for clients including Income Insurance, Samsung, Nike, and Tiger Beer.

The Best Culture award reflects BBH Singapore’s efforts to create an environment that enables difference to thrive, built around its three-fold plan to deepen difference, fertilise difference and embrace difference.

Other awards won by BBH Singapore, announced at a ceremony at Singapore’s Ritz Carlton last night, are: Singapore Creative Agency of the Year (Gold); Southeast Asia Best Culture (Gold); Southeast Asia Brand Experience Agency of the Year (Silver); Southeast Asia New Business Development Person of the Year, for Siying Goh (Commendation); Southeast Asia Brand of the Year for BBH client Income Insurance; and Southeast Asia Ad Campaign of the Year for “Trapped” by BBH x Income Insurance (Silver). 

Sid Tuli, managing director of BBH Singapore, said, “None of us is as good as all of us and  I am so grateful and proud of everything we have achieved together this year. It’s always lovely to get official recognition, so the incredible results at last night’s Campaign Agency of the Year SEA Awards are a wonderful validation of our hard work and dedication. It is amazing that we have been recognised at every level - the agency overall, our culture, our work, our people, and our clients. This success is a reflection of the passion and commitment that each member of our team brings every single day.”

This success follows BBH Singapore being named Agency of the Year at Effies Singapore, becoming the only Asia-based agency to secure a top three position in Kantar's Global Effectiveness Awards, and winning Gold in the WARC Awards Asia Pacific – the only agency in Singapore to do so in 2024.