Peach
dlmdd
adstars
Wake The Town
liahome
Gear Seven/Arc Studios/Shift
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

BBH Singapore Scoops 6 Accolades at the Entertainment Clio Awards

ADD TO COLLECTION

The agency achieved five Silver nods and one Gold in the Digital/ Mobile category, for its animated League of Legends Arcane show

BBH Singapore Scoops 6 Accolades at the Entertainment Clio Awards

BBH Singapore has accomplished an agency first, scooping an unprecedented six gongs at the recent Clio Entertainment Awards for a range of campaigns undertaken for Riot Games.  

The agency achieved five Silver nods and one Gold in the Digital/ Mobile category, for its animated League of Legends Arcane show. The ‘Unlock your Legends’ online game, devised to support the animation launch, featured a fiendish mobile-first puzzle challenging players to a battle of wits to unlock an online device. In an innovative twist, the prize for unlocking the puzzle was a character from the show – character selection was shaped by how each player cracked the code. If the puzzle was unlocked through straightforward deduction, picking up clues, sheer brute force, or cheating, the appropriate character sharing these traits was displayed.

Silver awards for BBH Singapore Riot Games work were presented across the social content, digital/mobile & social media craft, motion graphics, original content, games: Television series and television series: special event/ stunt categories. The winning work spanned Teemo’s Treasure Trek, Hotpot Showdown, Escape to the Undercity and a further nod for Unlock your Legends. 

Sascha Kuntze, chief creative officer at BBH Singapore, comments, “Achieving such a run of success in Clio Entertainment Awards, competing against the likes of Amazon and Netflix, is now becoming more common as we are evolving how we keep our work effective. To be singled out for so much work with Riot Games is a fantastic achievement and underlines that work at the intersection of culture and entertainment can really engage and inspire audiences.”

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
BBH Singapore, Tue, 22 Nov 2022 15:29:51 GMT