BBH London Pens a Picture with a Time-Lapse for Waterman Pens
To launch the new collection of Waterman Blue Obsession pens, BBH London has created a Global campaign that aims to appeal to appeal to Waterman’s style conscious target audience.
BBH commissioned one of the world’s best photorealistic artists, Dirk Dzimirsky, to create a captivating piece of art using the Blue Obsession range of pens. The artwork debuted at events in Paris and Tokyo, Waterman’s key markets, and people are now being given the chance to win the art, and the pens that made it, through a competition activated at point of sale.
The campaign portrays the new Blue Obsession collection as a work of art, borrowing cues from fashion advertising to appeal to a style conscious audience. Based on the idea that people use objects to express their identity, the work aims to hero the pen’s ability to demonstrate self expression.
The events are being supported by PR, digital outdoor, online film, point of sale activation and social media, all created by BBH and with support from local partners.
Credits
Client name and title: Barnaby Rodgers, Brand Manager & Chantal M Biki, Global Senior Marketing Manager
BBH Creative Team: Alex Ball and Rob Ellis & Stephanie Flynn and Olivia Shortland
BBH Creative Director: Nick Kidney and Kevin Stark
BBH Team Manager: Piers Raffo
BBH Team Director: Tom Woodhead
BBH PR Associate Director: Katie Andrews
BBH Strategic Business Lead: Neil Small
BBH Production Director: Jeremy Gleeson
BBH Strategist: Shadi-Sade Sarreshtehdarzadeh
BBH Group Strategy Director: Nick Kendall
Film Credits
BBH Producer: Jeremy Gleeson
Production Company: Outsider
Director: Rebel
Producer: Mel Nwanguma
Post Production: Rebel @ Outsider
Editor/Editing House: Nic Lowicz
Print Credits
BBH Producer: Jeremy Gleeson
Photographer: Will Morgan
Typographer: Rob Wilson
Artist: Dirk Dzimirsky
