BBH APAC Leaves a Lasting Footprint with Nike's Shoe-shaped Stadium

BBH Asia Pacific and Nike have built a shoe-shaped stadium in the Philippines to promote the brand's LunarEpic trainers.

The pop-up stadium in Manila gives runners the chance to race against an avatar. Through a series of challenges centred on time and distance, runners are encouraged to compete against their avatar, which responds to their performance and pushes them to go beyond their limits.