BBDO's Golfing Gags for FedEx
Time to dig out the old pleated-front chinos and sun visor – BBDO New York have just released a set of golf themed spots for courier firm FedEx.
FedEx is an official sponsor of the FedExCup golf tournament. As part of its sponsorship, the brand is running a series of new TV ads, created by BBDO New York, that demonstrate how FedEx understands “there is nothing more important than your clubs”. The ads focus on FedEx’s golf club box and unique pack and ship services that are particularly appropriate to golf. In three new comedy spots, directed by OPositive’s Jim Jenkins, the campaign shows how using FedEx to ship your clubs makes you look smart.
Creative Credits for FedEx “Band”, “Check In”
Agency: BBDO New York
Client: FedEx
Chief Creative Officer: David Lubars
Executive Creative Director: Mike Smith
Executive Creative Director: Greg Hahn
Creative Director: Gianfranco Arena,
Creative Director: Peter Kain,
Producer: Elise Pavone
Production Company: OPositive
Director: Jim Jenkins
Editing House: Mackenzie Cutler (“Band”)
Editor: Ian Mackenzie
Editing House: Rock Paper Scissors (“Check In”)
Editor: Carlos Arias
Creative Credits for FedEx “Arnold Palmer”
Agency: BBDO New York
Client: FedEx
Title: “Arnold Palmer”
Chief Creative Officer: David Lubars
Executive Creative Director: Mike Smith
Executive Creative Director: Greg Hahn
Creative Director: Gianfranco Arena
Creative Director: Peter Kain
Associate Creative Director: Justin Bilicki
Associate Creative Director: Alex Taylor
Producer:Elise Pavone
Production Company: OPositive
Director: Jim Jenkins
Editing House: Mackenzie Culter
Editor: Ian Mackenzie
