Foot Locker has launched its new ‘Approved’ Campaign with NBA All-Stars. The advertising, created by BBDO New York, includes three TV spots starring a dynamic group of elite NBA All-Stars: Carmelo Anthony, Chris Bosh, James Harden, Kevin Love, and Russell Westbrook. The spots center on the fantastical lengths these guys will go to keep their Foot Locker Approved gear fresh.
Tear Away - James Harden likes to keep his Approved Foot Locker gear fresh. Russell Westbrook tests the limits of that dedication. So he always wears more than one. The Beard wins. Approved.
Yacht - Russell Westbrook, James Harden and Kevin Love are sporting new Foot Locker Approved gear. There's no way they're getting it wet. Chris Bosh wants to see how far they'll go.
Melos - Carmelo Anthony hires a team of "extra Melos" to wear all his Approved Foot Locker gear at the same time.