BBDO Welcomes All Runners, No Matter How Ridiculous, For Footlocker

While most of the world is focusing on the World Cup, Foot Looker is saluting another athlete…the runner. The brand’s new campaign, called “All Runners Welcome” shows how the brand is proud to support every kind of runner.  Yes, every kind, no matter how ridiculous. 

The Poster features a series of fun running characters developed by BBDO NY and Illustrated by Geoff McFetridge. The campaign is supported by additional posters, TV, digital, social and in-store.

Credits

Client: Foot Locker

Agency: BBDO New York

Title: “All Runners Welcome” Poster

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York:  Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey

SCD/Art Director: Danilo Boer

SCD/Copywriter: Grant Smith

Executive Producer: Tricia Lentini

Illustrator: Geoff McFetridge

Artist Assistant: Robbie Simon

Worldwide Senior Account Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Executive: Nick Robbins

Assistant Account Executive: Sam Henderson