BBDO Stick Two Fingers Up For Twix
Last month, in Cannes, Mars and BBDO New York provided a sneak peek at the new global campaign for Twix, the first work from BBDO for Twix since the agency was awarded the business. The brand is best known for its two fingers, so the campaign taps into a universal insight involving rivalries and how people naturally like to pick sides; in this instance, a (literal) rivalry between the inventors of the “Left TWIX” and the “Right TWIX.” The wrap up line is, “Try both and pick a side.”
The campaign launches this week in the U.S.
View the spot here: http://www.youtube.com/watch?v=Xr6LkOU6oT4
Creative Credits
Agency: BBDO New York
Client: Mars Incorporated
Title: Ideologies
Chief Creative Officer: David Lubars
Senior Creative Director Peter Kain
Senior Creative Director Gianfranco Arena
Creative Director/Writer Chris Beresford-Hill
Creative Director/AD James Clunie
Executive Producer Anthony Curti
Music Producer: Melissa Chester
Production Company: MJZ
Director: Craig Gillespie
President: David Zander
Executive Producer Emma Wilcockson
DP Gyula Pados
Line Producer Line Postmer
EDITORIAL: MACKENZIE CUTLER
Editor Ian Mackenzie
Asst Editor Nick Divers
Exec Post Producer Tatiana Vasquez
VISUAL EFFECTS: EIGHT VFX
Creative Director Jean-Marc Demmer
Exec Producer Baptiste Andrieux
Exec Producer Shira Boardman
Lead Compositor Andy Davis
Sr Compositor Mathieu Caulet
CG Supervisor Fred Hopp
CG Artist Matthais Jourde
Producer Donna Langston
MUSIC: HUMAN
Producer James Wells
Exec Producer Marc Altschuler
Composer: Andy Block
SOUND DESIGN MACKENZIE CUTLER
Sound Designer Sam Shaffer
