BBDO NY's Every Beat Matters for Save the Children

BBDO New York have revealed their latest PSA for Save the Children.  The ad draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.  Specifically, it  was created pro bono by BBDO New York and shows how children’s heartbeats, collected in remote villages of Malawi and Guatemala, inspired a song from artists OneRepublic, entitled ‘Feel Again’, that can help bring hope to children around the world.  The theme is ‘Every Beat Matters’.

 

The PSAs drive to www.EveryBeatMatters.org where people can download the song and take other actions to help save children’s lives.  In addition to TV, the campaign also includes radio, print, outdoor and digital PSAs as well as a robust social media program that will broaden the reach of the campaign via facebook.com/everybeatmatters and Twitter @EveryBeat.

   

 

AGENCY:  BBDO New York

Chief Creative Officer: David Lubars

Executive Creative Director: Toygar Bazarkaya

Creative Director: Paul Vinod

Art Director: James Kuczynski

Copywriter: David Martin

Art Director: Quoc Doan

Director of Integrated Production:  David Rolfe

Senior Producer: Jesse Brihn

Producer: Dave Rocco

Interactive Producer: Katie Krueger

Assistant Producer: Lawrence Chen

 

Production Company: Rabbit

Director: The Fines

Executive Producer: Douglas Howell

Executive Producer: Joby Barnhart

Executive Producer/Producer: Shelby Ross

Head Of Production: Jeff Sommar

Production Supervisor: Dani Rotstein

 

Editorial: Butcher Editorial

Editor for TV: David Henegar

Editor for Making Of, Behind the Scenes, Interview w the Band: Chris Scheer

Editor for Lifestyle Malawi and (2) Social Worker Videos: Christina Neferis

Executive Producer:  Rob Van

Producer: Chrissy Hamilton

 

VFX: Butcher Editorial

Executive Producer: Rob Van

VFX Producer: Chrissy Hamilton             

Smoke Artist: Zac Dych

 

Audio: South Sound

Sound Design: South Sound

Mixer for TV and Making Of: Tim West

Recording Studio/Mix House: POP Sound

 

Color: MPC

Telecine Artist: Ricky Gausis