BBDO NY's American Family Insurance Spot Shows Anything is Possible with Support

American Family Insurance launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign. The advertising features multi-award winning singer and actress Jennifer Hudson as she surprises aspiring musicians to demonstrate that any dream is possible with the right support. 

In a :30 TV spot and longer online film, created by BBDO New York, Ms. Hudson gives an aspiring musician on the streets of Atlanta the surprise of a lifetime when she joins him in a duet. The performer knew he was performing in a live event for American Family Insurance, but had no idea the surprise in store for him. In a second online film, Ms. Hudson surprises members of the Morehouse College Glee Club as they record a promo for their spring tour.

AGENCY: BBDO New York
CLIENT: American Family Insurance
TITLE: “Duet”

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Susan Golkin
Senior Creative Director: Melinda Kanipe
Associate Creative Director: Pamela Kim
Director of Integrated Production: Dave Rolfe 
Senior Producer: Becky Burkhard
Associate Producer: Ali Gladstone
Music Producer: John Melillo
Director of Data Solutions: Tina Allan
Senior Account Director: Gati Desai Curtis
Account Executive: Justin Choy
Assistant Account Executive: Emily Schade
Business Manager: Matt Friday
Group Planning Director: Lulu Laudon
Senior Planner: Nick Smatt
Communications Planner: James Mullally
Production Company: Smuggler
Director:         Henry-Alex Rubin
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Drew Santarsiero
Chief Operating Officer: Andrew Colon
Line Producer: Leah Fleischmann Allina
Director of Photography: Josh Richards
BTS Production Company: TEMPT
Director:         Brian Bain
Director:         Jake Springfield
Editorial Company: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer:         Lisa Barnable 
Editor:    Damion Clayton
Assistant Editor: Michael Shugarman
Telecine Company: The Mill
Telecine Artist: Fergus McCall
Senior Color Producer: Natalie Westerfield
Conform/Finish Company: Rock Paper Scissors
Conform Artist: Edward Reina
Producer: Barbara Kontarovich
Mix & Record Company: Heard City
Engineer: Philip Loeb
Producer: Sasha Awn