BBDO NY Welcomes Back Crispy M&M's with a Message for the Fans

M&M’S Crispy Milk Chocolate Candies are back, and the brand is telling all the fans. Even the oscillating, folding and ceiling variety. 

On Sunday, Jan. 11, Mars Chocolate North America debuted a new TV commercial for M&M’S Crispy, which are returning to shelves for the first time in a decade after countless pleas from consumers. The 15-second spot features the M&M’S Brand character Red instructing his fellow “spokescandy” Yellow to “tell our fans” that M&M’S Crispy are back. Yellow takes the cue literally, spreading the message to a series of inanimate fans – oscillating, folding and ceiling – inside the M&M’S Brand offices. 

The spot was created by advertising agency BBDO New York & debuted during the telecast of the 2015 Golden Globes on NBC as well as online. The ad is a humorous celebration of the product’s loyal fans, who in the 10 years since M&M’S Crispy left shelves made it the No. 1 Mars variant no longer on the market requested to be “brought back.”

“Our fans are the ones who convinced us that M&M’S Crispy are so good, we just had to bring them back,” said Seth Klugherz, Senior Director, M&M’S Chocolate Candies. “We’re so excited to celebrate the return of M&M’S Crispy in such a big way, and this new commercial is both a celebration of our existing fans and an invitation for an entirely new generation of consumers to try this delicious product.”

The launch of M&M's Crispy is the biggest M&M's Brand launch since the introduction of M&M's Pretzel Chocolate Candies in 2010. M&M's Crispy were first available as a limited-edition in 1998, and they stayed on shelves until 2005.