BBDO NY Launches Visa Winter Olympics Spot

Visa has just launched a new global, corporate platform, “Everywhere You Want to Be,” that reconnects the brand to its heritage while expanding its vision “to be the best way to pay and be paid.”  The new brand positioning is more than a tagline:  it impacts the way Visa approaches their business and how they engage with all of their audiences around the world.

 

 
The first expression of the “Everywhere you want to be” integrated platform made its debut this week in a new Olympic-themed television commercial. The spot, titled “Flying,” features U.S. Olympic women’s ski jumping hopeful and Team Visa athlete, Sarah Hendrickson, and encourages viewers to imagine their own “everywhere.”

Credits

Agency: BBDO New York
Client: Visa 
Title: “Flying”
 

CCO, Worldwide: David Lubars
Executive Creative Director: Toygar Bazarkaya
Executive Creative Director: Don Schneider
SCD/Copywriter: Grant Smith
SCD/Art Director: Danilo Boer
Group Executive Producer: Brian Mitchell
Executive Producer: Amy Wertheimer
Executive Producer: Angelo Ferrugia
Associate Producer: Georgie Turner
 

Senior Account Director: Olivia Farr
Account Director: Leland Candler
Account Executive: Alicia Cacibauda
Assistant Account Executive: Jennifer Lindelof

 
Production Company: Arts & Sciences
Director: Michael Spiccia
Director of Photography: Ross Emery
Producer: Ben Scandrett-Smith
Line Producer: Pat Harris

 
Edit Company: Work Post
Assistant Editor: Ellie McNaughtan
Editor: Rick Orrick
Producer: Corina Dennison 

Color: The Mill – London 
Colorist: Seamus O'Kane

 
VFX: The Mill- NY 
VFX Supervisor: Angus Kneale
Executive Producer: Verity Grantham
Senior Producer: Rachel Trillo
Lead: Cory Brown  

 
Sound Design: Barking Owl Sound 
Executive Producer: Kelly Bayett

 
Audio Mix: Sound Lounge
Mixer: Tom Jucarone