BBDO NY Launches Snickers Bites Spot

This week, Snickers launches advertising in support of its new Snickers Bites, a “pop ‘em in your mouth,” shrunk-down, small, no-fuss milk-chocolate cube packed with peanuts, caramel and nougat.  Advertising, created by BBDO New York, carries the “You’re not you when you’re hungry” theme and features a group of young guys hanging out, playing cards.  Unfortunately, one of them is not himself because he’s hungry.  Rather, he’s more like the saxophonist Kenny G or, as one of the guys remarks, “Kind of a buzzkill when you’re hungry.”  He eats a Snickers Bites and becomes himself again.

 

 

The :30 ad is currently airing online, supported by high impact print and social media.  It’s also the latest ad in the brand’s “You’re not you when you’re hungry” campaign that launched during the 2010 Super Bowl. 

Credits

Agency: BBDO New York
Client: Mars/Snickers Bites
Title: “Cards”
 

Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain
Senior Creative Director: Gianfranco Arena
Art Director: Jason Stefanik
Copywriter: Alex Taylor
Executive Producer: Amy Wertheimer
 

Managing Director: Kirsten Flanik
Senior Account Director: Kathryn Brown
Account Director: Josh Steinman
Account Manager: Lisa Roytman
 

Production Company: MJZ
Director: Craig Gillespie

 
Editing Company: MacKenzie Cutler
Editor: Ian MacKenzie

 
Mixer: Tom Jucarone
Colorist: Tim Masick