BBDO NY & Charles Barkley Demonstrate the Benefits of Selective Memory

Foot Locker just launched their Back-to-School campaign with the debut of “Short Memory.” In this new spot from creative agency BBDO NY, the legendary Sir Charles Barkley gives some valuable advice to James Harden on how to start the season fresh: new Foot Locker gear, and a short memory: “all the greats have short memories”—including himself, and Scottie Pippin, who also makes an appearance.

This latest work in the ongoing Foot Locker Approved campaign encourages you to “start fresh” and launches just in time for the Back-to-School season.