BBDO NY and Bacardi Launch 'Music Liberates Music' to Help Support Caribbean Artists

To continue their summer program, BACARDÍ and Major Lazer have launched "Music Liberates Music," a program designed to support the island music that inspires them by providing up-and-coming artists a chance to share their music with the world. 

Every time fans play Major Lazer’s new track ‘Front of the Line’ on Spotify, BACARDÍ will donate studio time for aspiring Caribbean artists.  

Throughout the duration of the program, fans will be able to peep in on the recording sessions in legendary studios like “Tuff Gong,” where Bob Marley recorded his classic tracks, and dive inside the life of each aspiring artist through interviews and video diaries. These include Shokryme, Cohoba and Dynamite, among others.  You can check out a few of their videos here:

 

Shokryme:

 

Cohoba:

 

Dynamite:

 

And to support this program, the brand will roll out a new online spot, created by BBDO New York.  

You can view the spot here: