BBDO New York and SNICKERS Take Over Sports Illustrated
SNICKERS is taking its “You’re not you when you’re hungry” message to this year’s Sports Illustrated Swimsuit issue for a second year in a row, which hits news stands today. This year, the brand is taking over both sides of the back page showcasing how hunger symptoms come to life for SNICKERS Hunger Bars, which feature popular and outrageous hunger symptoms in place of the iconic SNICKERS brand name on the wrappers.
Created by BBDO New York, the work “illustrates” what could have gone wrong if those responsible for staging and retouching the swimsuit models were doing their jobs while hungry.
The “Retoucher” execution can be found on the back cover, while “Wind Machine” can be found on the inside of the back cover.
There are 11 “retouching errors” in the “Retoucher” creative image. Can you find each one of them? Be sure to tweet at Snickers with your findings.
Account Manager: Nick Robbins
Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)
Executive Creative Director: Gianfranco Arena, Peter Kain
Planner: Alaina Crystal
Account Director: Susannah Keller (Global), Josh Steinman
Executive Producer: (Art) Betsy Jablow
Photographer: Vincent Dixon
Producer: (Project) Albert Hajduk
Creative Agency: BBDO New York
Senior Copywriter: Rodrigo Linhares
Senior Art Director: Florian MARQUARDT
Print Producer: Len Rappaport
Category: Food , Snacks and confectionary