Barilla Amplifies Pasta Eating Experience with Al Bronzo Soundtrack

Have you ever wondered how your favourite food would sound? Barilla, the world’s leading pasta producer, has leveraged the power of art and science to answer that question. Today, the brand releases its Al Bronzo Soundtrack, a bespoke musical score designed to amplify your pasta-eating experience with the brand’s expertly crafted Barilla Al Bronzo pasta and the science of sound.

The compilation of six tracks is available at AlBronzoSoundtrack.com and on Spotify and builds on the brand’s viral 2021 Barilla Playlist Timer. To celebrate, Barilla is also giving a lucky group of fans the chance to win a limited-edition vinyl record version of the Al Bronzo Soundtrack.

Barilla Al Bronzo pasta has the power to ignite emotion and deliver a transcendent meal, even when you’re making a simple but elevated dinner at home, because it delivers extraordinary sauce grip for more flavour in every bite. Inspired by this enhanced flavour experience, Barilla partnered with The White Lotus composer and three-time Emmy Award winner Cristobal Tapia de Veer and University of Oxford Experimental Psychologist Charles Spence, M.A., Ph.D., to create audio tracks tailored to each Al Bronzo pasta cut – Bucatini, Mezzi Rigatoni, Spaghetti, Penne Rigate, Fusilli and Linguine.

First, Spence assessed each Al Bronzo shape through the lens of 'sonic seasoning,' which is the scientific pairing of sound with specific flavours and textures to enhance the way people experience food – a concept he helped study and pioneer – and details his findings in his latest research paper. 

“Sonic seasoning is the name given to the emerging scientific research showing that what we hear significantly changes what we taste and how much we enjoy the experience,” Prof. Spence said.

“I’ve been very excited to take this world of sonic seasoning and apply it to the Barilla Al Bronzo Soundtrack to create the first soundtrack with the power to tickle our ears as much as it tickles our tastebuds.”

Barilla then commissioned Cristobal to translate Charles’s science into music. Cristobal captivated audiences with 'Aloha,' his mesmerising title track for the first season of HBO’s hit series The White Lotus, and delivered an equally compelling follow-up for season two – which was set in Sicily and ignited a viral infatuation with Italian culture. Barilla knows Cristobal has the artistry and musical ingenuity to bring Spence’s Al Bronzo sonic seasoning to life and further enhance the experience of eating the finest quality pasta.

Cristobal uses Charles’s scientific insights to curate the Al Bronzo Soundtrack, enabling him to develop the perfect symphony of tones, tempos, pitches and harmonics for the individual cuts. Each tailor-made track has been crafted to elicit a distinct visceral reaction with every Al Bronzo bite.

“The Al Bronzo Soundtrack is the first time I’ve been asked to musicalize the sensory impressions one experiences when consuming food and it’s been a delightful experiment,” Cristobal said. 

Pasta aficionados ready to take their pasta-eating experience to the next level can visit AlBronzoSoundtrack.com for curated recipes with tasting notes for each Al Bronzo cut, as well as instructions on how to set the scene and links to the Al Bronzo Soundtrack on Spotify. 

“With the Al Bronzo Soundtrack, you have the opportunity to experience pasta with all of your senses,” said Jennifer Ping, vice president of marketing at Barilla US, “Our Al Bronzo pasta delivers extraordinary sauce grip for maximum flavour in every bite. When you pair Al Bronzo pasta with the ultimate culinary soundtrack, you get an unforgettable multisensory experience that elevates dining to new heights.

The Barilla Al Bronzo Soundtrack Giveaway prize includes a limited-edition vinyl record, recipe cards and tasting instructions. The giveaway is open from 9 am EST April 2nd through 11:59 p.m. EST April 10th. To learn more and enter to win, visit here.