Bank of Ireland Appoints Folk Wunderman Thompson as Creative Agency

Following a competitive pitch process, Folk Wunderman Thompson have been appointed by Bank of Ireland as their lead creative agency, forming part of a newly built interdisciplinary team - TheBankCollective by WPP – to provide overall creative leadership for the Bank. 

They will join Grey Consulting who have worked with Bank of Ireland for four years in a strategic consultancy capacity. 

Commenting on the announcement, Abi Moran, CEO, Folk Wunderman Thompson said, “This appointment holds significant importance for us. The marketing team at Bank of Ireland are renowned for their ambition to deliver not only for their brand, but their customers, colleagues, and wider society. Their determination to provide financial wellbeing for everyone in Ireland is truly inspirational, and we cannot wait to help them do this.”

Paula Murphy, group director brand and sponsorship at Bank of Ireland said, “We look forward to shaping a superb partnership with TheBankCollective, continuing a strategic focus on distinctive, brand-driving communications and importantly building towards Bank of Ireland’s mission of improving the financial wellbeing of the people of Ireland.”

The agile strategy pitch process, managed by independent consultancy Agency Assessments, was conducted over a six-week timeframe.  

Folk Wunderman Thompson’s clients include Vodafone, Lidl Ireland, Bord Gáis Energy, Irish Life, Brennans, and Horse Racing Ireland.