senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Bacardi Launches Sizzling Hot Summer Campaign 'Break Free'

02/06/2017
Advertising Agency
New York, USA
508
Share
BBDO New York managed creative on the spot which features a partnership with dub artist Major Lazer
With Memorial Day behind us, summer has unofficially begun. For Bacardi, that means it's time to break free. So the brand is partnering with BBDO NY and Major Lazer, popular DJs who have gone on to become one of the most popular acts in show biz among the millennial crowd.
 
And they are partnering as only Bacardi can.
 
Boomerangs are filling up social media news feeds everywhere – quick back and forth videos that loop scenes and moments of life. They’re fun to watch, but they can also become reflective of the repetitive cycle in which we often find ourselves.  Doing the same thing, every day, day after day.

Bacardi wants people to break that cycle. The brand’s new summer film imagines a whole Caribbean town stuck in a Boomerang - an infinite loop that can only be broken by summer, Caribbean vibes and, of course, Major Lazer’s new hit.
 
To Bacardi: It’s summer. Break free.
Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from BBDO New York
Zombie
Snickers
29/10/2024
28
0
Outdoor Skeleton
Snickers
14/10/2024
34
0
Zombie
Snickers
14/10/2024
38
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0