B-Reel Signs Director Roderick Fenske

B-Reel is pleased to announce the signing of prolific comedy director Roderick Fenske for both the US and UK markets. Before joining B-Reel, Fenske directed through Hungry Man for 5 years. His brand of comedy has been universally recognized and awarded all over the world in D&AD, Cannes and Eurobest for brands such as Coca Cola, Honda, Alfa Romeo, The European Union and Las Vegas Tourism. 

 

“Roderick’s reel is brilliant and unique, making him one of the few comedy directors that is successful in the US and the UK,” says Susan Rued Anderson, Executive Producer of B-Reel’s LA office. “He combines both enormous experience and a desire to evolve and move forward – this is very much a B-Reel philosophy.”

 

In 2001, Fenske started directing comedy in London as a Creative Director at TBWA. After perfecting a unique style that was driven by subtle and sharp performances from quirky characters for clients such as Sony Playstation and FCUK, Roderick was invited to join the Swedish directing collective ACNE in Stockholm, Sweden. 

 

During his time in Sweden, Fenske developed a fresh visual aesthetic combined with practical special effects that became a signature of his unique character-based comedy. He sticks to the comedic themes that apply to all cultures by creating material everyone can relate to. In addition, Fenske has the ability to master several different sub-genres of comedy while maintaining a strong and distinctive voice throughout. 

 

“It’s exciting to see how commercials are evolving into entertaining pieces of storytelling and away from the simple and straightforward 30 second spot we’re familiar with,” says Fenske. “B-Reel is at the forefront of that, and I couldn’t be more thrilled to join them during this pivotal time.”

 

Fenske has also directed short films that have been recognized in prestigious festivals including Palm Springs and Santa Fe International film festivals. His favorite part of the filmmaking process is the collaboration aspect, and he believes even the most mundane ideas can be elevated to entertaining and memorable films with the right casting, performance and art direction. This comes from working with top-notch, open-minded talent -- from the actors and crew all the way through to the client and agency.